Privacy policy

Last Updated: February 11, 2026

1. INTRODUCTION

Welcome to Pethacks ("we," "our," or "us"). This Privacy Policy explains how Pethacks collects, uses, discloses, and protects your personal information when you visit our website at www.pethacks.co (the "Site"), use our services, or make a purchase from our store.

We are committed to protecting your privacy and ensuring the security of your personal information. By using our Site, you consent to the data practices described in this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please do not access or use our Site.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

When you interact with our Site, we may collect the following types of personal information:

Account Information:

  • Full name
  • Email address
  • Password (encrypted)
  • Phone number
  • Shipping and billing addresses

Purchase Information:

  • Order details (products purchased, quantities, prices)
  • Payment information (processed through secure third-party payment processors)
  • Shipping preferences
  • Order history

Communication Information:

  • Information you provide when contacting customer service
  • Responses to surveys or feedback forms
  • Product reviews and ratings
  • Quiz responses (if you take our Pet Gear Quiz)

Pet Information (Optional):

  • Pet type (dog, cat, etc.)
  • Pet breed
  • Pet age
  • Pet health information (if voluntarily provided for product recommendations)

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing behavior:

Device and Usage Information:

  • IP address
  • Browser type and version
  • Operating system
  • Device identifiers
  • Referring/exit pages
  • Date and time stamps
  • Pages viewed and navigation patterns
  • Time spent on pages
  • Links clicked

Location Information:

  • General location information based on IP address
  • Precise location (if you grant permission through your device)

Cookies and Similar Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. See Section 7 for more details.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Social media platforms (if you choose to connect your account)
  • Analytics providers
  • Advertising networks
  • Payment processors
  • Shipping and logistics partners
  • Fraud prevention services

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

3.1 Order Fulfillment and Customer Service

  • Processing and fulfilling your orders
  • Sending order confirmations and shipping notifications
  • Managing returns, refunds, and exchanges
  • Providing customer support and responding to inquiries
  • Verifying your identity for security purposes

3.2 Communication

  • Sending transactional emails (order updates, account notifications)
  • Providing product recommendations based on your pet's needs
  • Sending promotional emails about new products, sales, and special offers (you may opt-out at any time)
  • Requesting product reviews and feedback
  • Responding to your comments, questions, and requests

3.3 Site Improvement and Personalization

  • Analyzing Site usage and trends to improve functionality
  • Personalizing your shopping experience
  • Conducting research and analytics to understand customer preferences
  • Testing new features and services
  • Developing new products based on customer feedback

3.4 Marketing and Advertising

  • Displaying targeted advertisements on our Site and third-party platforms
  • Measuring the effectiveness of our marketing campaigns
  • Creating custom audiences for advertising purposes
  • Retargeting visitors who have shown interest in our products

3.5 Legal and Security Purposes

  • Preventing fraud, unauthorized transactions, and other illegal activities
  • Protecting our rights, property, and safety, and that of our customers
  • Complying with legal obligations, court orders, and government requests
  • Enforcing our Terms of Service and other policies
  • Resolving disputes

3.6 Business Operations

  • Managing our loyalty programs and promotions
  • Conducting internal audits and quality assurance
  • Training our staff
  • Maintaining business records
  • Facilitating business transactions (mergers, acquisitions, asset sales)

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who perform services on our behalf, including:

  • Payment Processors: Shopify Payments, PayPal, Stripe, and other payment gateways to process transactions securely
  • Shipping Partners: USPS, UPS, FedEx, DHL, and other carriers to deliver your orders
  • Email Service Providers: For sending newsletters, promotional emails, and transactional communications
  • Analytics Services: Google Analytics, Facebook Analytics, and similar tools to understand Site usage
  • Marketing Platforms: For managing advertising campaigns and customer relationship management
  • Cloud Storage Providers: For secure data storage and backup
  • Customer Service Tools: Live chat software, helpdesk systems, and communication platforms
  • Fraud Prevention Services: To detect and prevent fraudulent transactions

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

If Pethacks is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or use of your personal information.

4.3 Legal Requirements

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:

  • Comply with legal obligations, subpoenas, court orders, or government requests
  • Protect our rights, property, or safety, or that of our customers or the public
  • Investigate, prevent, or take action regarding illegal activities, suspected fraud, or violations of our Terms of Service
  • Respond to claims that content violates third-party rights

4.4 With Your Consent

We may share your information with third parties when you provide explicit consent, such as:

  • Connecting your account to social media platforms
  • Participating in promotions or contests with third-party partners
  • Requesting specific services that require information sharing

4.5 Aggregated or Anonymized Data

We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you. This includes statistical data about our customers, Site traffic, or product trends.

5. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

  • Account Information: Retained while your account is active and for a reasonable period thereafter (typically 3-7 years) for legal and business purposes
  • Order Information: Retained for at least 7 years for tax, accounting, and legal compliance purposes
  • Marketing Information: Retained until you opt-out of marketing communications, plus a reasonable period to honor your opt-out request
  • Analytics Data: Typically retained for 26-50 months, depending on the analytics service
  • Customer Service Records: Retained for 2-5 years to improve service quality and resolve disputes

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

6. YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Portability

You have the right to request access to the personal information we hold about you and receive a copy in a commonly used, machine-readable format.

6.2 Correction and Update

You have the right to update or correct inaccurate or incomplete personal information. You can update your account information by logging into your account or contacting us.

6.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention, legitimate business purposes).

6.4 Objection and Restriction

You have the right to object to or request restriction of certain processing activities, such as direct marketing or automated decision-making.

6.5 Withdraw Consent

If we process your information based on consent, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing before withdrawal.

6.6 Opt-Out of Marketing Communications

You can opt-out of receiving promotional emails by:

  • Clicking the "unsubscribe" link in any marketing email
  • Adjusting your account preferences
  • Contacting us at the email address below

Please note that even if you opt-out of marketing emails, we will still send transactional emails related to your orders and account.

6.7 Do Not Track

Our Site does not currently respond to "Do Not Track" signals from browsers. You can control cookies through your browser settings (see Section 7).

6.8 Exercising Your Rights

To exercise any of these rights, please contact us at:

We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

7. COOKIES AND TRACKING TECHNOLOGIES

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our Site. They help us recognize your browser and provide a more personalized experience.

7.2 Types of Cookies We Use

Essential Cookies:

  • Required for the Site to function properly
  • Enable shopping cart functionality, secure login, and checkout
  • Cannot be disabled

Performance Cookies:

  • Collect anonymous information about how visitors use the Site
  • Help us understand which pages are most popular and identify technical issues
  • Examples: Google Analytics

Functionality Cookies:

  • Remember your preferences and settings
  • Provide enhanced features like chat support
  • Improve your user experience

Advertising/Marketing Cookies:

  • Track your browsing behavior across websites
  • Used to deliver targeted advertisements
  • Measure ad campaign effectiveness
  • Examples: Facebook Pixel, Google Ads

7.3 Third-Party Cookies

We use third-party services that may place cookies on your device, including:

  • Google Analytics
  • Facebook Pixel
  • Instagram
  • TikTok Pixel
  • Shopify Analytics
  • Email marketing platforms
  • Payment processors

7.4 Managing Cookies

You can control cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Options > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Privacy, Search, and Services > Cookies

Please note that disabling cookies may affect Site functionality and your ability to use certain features.

7.5 Other Tracking Technologies

We also use:

  • Web Beacons: Small graphics embedded in emails and web pages to track engagement
  • Pixels: Code snippets that track conversions and user behavior
  • Local Storage: Browser storage for preferences and session data

8. DATA SECURITY

We take the security of your personal information seriously and implement reasonable physical, technical, and administrative safeguards to protect it from unauthorized access, disclosure, alteration, or destruction.

8.1 Security Measures

Technical Safeguards:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-DSS compliant processors
  • Encrypted storage of sensitive information
  • Regular security audits and vulnerability assessments
  • Firewall protection and intrusion detection systems

Administrative Safeguards:

  • Access controls limiting employee access to personal information
  • Employee training on data protection and privacy
  • Confidentiality agreements with service providers
  • Incident response and data breach procedures

Physical Safeguards:

  • Secure server facilities with controlled access
  • Backup and disaster recovery systems

8.2 Your Responsibility

You are responsible for maintaining the confidentiality of your account credentials. Please:

  • Use a strong, unique password
  • Do not share your password with others
  • Log out after using shared devices
  • Notify us immediately if you suspect unauthorized account access

8.3 No Guarantee

While we strive to protect your information, no security system is impenetrable. We cannot guarantee the absolute security of your information, and we are not responsible for unauthorized access resulting from circumstances beyond our reasonable control.

9. THIRD-PARTY LINKS

Our Site may contain links to third-party websites, including:

  • Social media platforms (Facebook, Instagram, TikTok)
  • Payment processors
  • Shipping carriers
  • Product suppliers
  • Partner websites

We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read their privacy policies before providing any personal information.

10. CHILDREN'S PRIVACY

Our Site is not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will delete such information from our systems within a reasonable timeframe.

11. INTERNATIONAL DATA TRANSFERS

Pethacks is based in [Your Country/State]. If you are accessing our Site from outside this jurisdiction, your information may be transferred to, stored, and processed in countries where our servers or service providers are located.

These countries may have data protection laws that differ from your jurisdiction. By using our Site, you consent to the transfer of your information to these locations.

We take appropriate measures to ensure that your information receives adequate protection, including:

  • Using standard contractual clauses approved by relevant authorities
  • Ensuring service providers implement appropriate safeguards
  • Complying with applicable data transfer regulations

12. CALIFORNIA RESIDENTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

12.1 Right to Know

You have the right to request information about:

  • Categories of personal information collected
  • Sources of personal information
  • Business purposes for collecting information
  • Categories of third parties with whom we share information
  • Specific pieces of personal information we hold about you

12.2 Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions.

12.3 Right to Opt-Out of Sale

We do not sell your personal information to third parties for monetary consideration. However, we may share information for advertising purposes, which may be considered a "sale" under California law. You can opt-out by:

  • Adjusting cookie settings
  • Using the "Do Not Sell My Personal Information" link in our footer (if applicable)
  • Contacting us directly

12.4 Right to Non-Discrimination

You have the right to not receive discriminatory treatment for exercising your CCPA rights.

12.5 Authorized Agents

You may designate an authorized agent to make requests on your behalf. We may require proof of authorization.

12.6 Exercising CCPA Rights

To exercise your rights, contact us at:

We will verify your identity and respond within 45 days (with a possible 45-day extension if needed).

13. EUROPEAN RESIDENTS (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

13.1 Legal Basis for Processing

We process your personal information based on:

  • Consent: When you voluntarily provide information or consent to marketing
  • Contract: To fulfill orders and provide services
  • Legitimate Interests: To improve our business, prevent fraud, and ensure security
  • Legal Obligations: To comply with applicable laws and regulations

13.2 Your GDPR Rights

  • Right to access your personal information
  • Right to rectification of inaccurate information
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority

13.3 Data Protection Officer

For GDPR-related inquiries, contact our Data Protection Officer at:

13.4 Data Transfers

We may transfer your information outside the EEA. When we do, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by the European Commission
  • Binding corporate rules

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you via email (if you have provided an email address)
  • Display a prominent notice on our Site
  • Obtain your consent if required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Your continued use of our Site after changes become effective constitutes acceptance of the updated Privacy Policy.

15. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Pethacks

Email: danny@pethacks.co

Mailing Address:
[Insert Physical Address]
[City, State, ZIP Code]
[Country]

Contact Form: Available at www.pethacks.co/pages/contact

Phone: [Insert Phone Number if applicable]

We will respond to your inquiry within 30 days (or as required by applicable law).

16. EFFECTIVE DATE

This Privacy Policy is effective as of the "Last Updated" date listed at the top of this document and applies to all information collected on or after that date.

For information about our privacy practices before this date, please contact us.

Thank you for trusting Pethacks with your personal information. We are committed to protecting your privacy and providing you with the best possible pet care solutions.